New Homes CRM & Buyer Registration for Estate Agents

What you get

What a new-homes sales team gets

The Buyers Portal takes the registration and onboarding work off your inbox. Rylax Pulse is the new homes CRM and sales progression behind it, scoped to your branch, your enquiries and the units you are responsible for.

Buyers Portal · Registration

A buyer registration portal

A seven-step flow for the buyer and up to four co-buyers: who they are, what they want, how they will fund it, their documents, their ID and their solicitor. They complete it before launch, not after.

Buyers Portal · Readiness

A readiness score on every buyer

A live 0 to 100 score across eight checks, from proof of funds to solicitor appointed. It turns a list of names into a ranked list, and buyers finish their own file because they can see the gap.

Buyers Portal · AML

AML checks and proof of funds up front

Passport or driving licence for every named buyer as Ireland’s AML rules require, proof of address, proof of funds and the mortgage approval in principle, uploaded once and visible only to your team.

Buyers Portal · Console

Review and decide in one place

A queue sorted by readiness. Approve, request info or decline, tick each document as verified, keep staff-only notes, message the buyer against the application and export the lot to CSV.

Pulse · CRM

Enquiries captured at source

Every enquiry attributed to a development and a unit and moved through a pipeline with hot-buyer flags, your own tags and CSV import. MyHome.ie and Daft.ie integrations are available, so portal activity and the pipeline stop being two jobs.

Pulse · Sales progression

Sale agreed to closing, on one board

Issue the branded Sales Advice Note, watch each unit’s legal status, and let the business-day thresholds flag anything drifting toward a breach before the buyer rings to ask.

Explore the Buyers Portal Explore Rylax Pulse

How it fits your branch

Your branch, your buyers, your units

An agent in Pulse carries their own role and organisation. You see the enquiries you captured and the units you are responsible for, the developer sees the whole portfolio, and the solicitor sees only the contract pipeline they are acting on. Everything a buyer uploads is visible to your team and nobody else, and every decision on an application is timestamped and attributed.

Who sees what	Your branch, your enquiries and the units you are responsible for. Buyer documents are visible only to the sales team. The developer sees the whole board.
How it is priced	Per product, on enquiry. The Buyers Portal and Pulse are each priced on their own; a combined package is put together when you ask.
Where it runs	A web platform, built at Dogpatch Labs in Dublin, deployed in Ireland and the United Arab Emirates and available globally.
Portals	MyHome.ie and Daft.ie integrations available, so an enquiry lands in the pipeline attributed to the development and unit it came from.
How you start	A thirty-minute call against your next launch. We come to the office, watch how the desk runs, and build around it.

Day to day

How it runs day to day

From the first registration to the last closing on the phase.

Before launchBuyers register against the development, upload their ID, proof of address and proof of funds, record their funding position and name a solicitor. Their readiness score climbs as they go.
Launch dayYou open the console to a queue ranked by readiness rather than a list of names, approve the people who can actually move, and send anyone missing a document a single request-info message.
Sale agreedThe unit moves to sale agreed in Pulse and the Sales Advice Note goes out with your branding. The buyer’s solicitor details are already on file, so the legal chain is not assembled from scratch.
ClosingEach unit’s legal status is tracked against the thresholds you set. Anything overdue surfaces on the priority board and the action calendar, and the audit trail answers who did what and when.

Talk to us

See it against your next launch

Thirty minutes, your branch and your next release, and an honest answer on whether we can help. We deploy globally, so time zone is not the obstacle.

No slide deckWe open the platform and use your developments.
You will know inside the callWhether it fits your desk, and what it would take.
If it is not right, we say soWe would rather tell you than sell you.

We reply within one working day