Introducing QR Code Lead Capture for Show Houses

Every weekend and holiday, people walk past development sites. They slow down, look at the show houses, read the signage, and leave. That interest goes completely uncaptured.

For most developers, the only way to know someone visited a site is if they happened to walk into the show house while an agent was there and left their details. Everyone else is invisible.

The problem with walk-by traffic

Development sites generate significant foot traffic, especially at weekends and holidays. But without a way to capture that interest, it's wasted. You have no idea how many people are looking at your development, which sites are getting the most attention, or whether your signage is driving any real engagement.

This means you're making marketing and launch timing decisions with incomplete information. You might be spending money on digital ads when the site itself is your best lead source, and you'd never know.

How QR code lead capture works

Rylax lets you generate branded QR codes for each development. These can be placed on signage, show house windows, hoarding, and marketing materials. When someone scans the code, they're taken to a branded landing page specific to that development where they can register their interest.

That interest is logged directly into your Rylax pipeline. No manual entry, no missed leads, no delay. The enquiry appears in your dashboard the moment it's submitted.

• Each development gets its own branded QR code and landing page
• Leads flow directly into your centralised enquiry pipeline
• You can track which sites are generating the most interest
• Works alongside your existing marketing channels

Measuring what was previously unmeasurable

For the first time, you can quantify walk-by interest. You can see how many people scanned the code at a particular site, compare that across developments, and use the data to make better decisions about show house schedules, marketing spend, and launch timing.

Simple to set up, zero maintenance

Generating a QR code takes seconds within the platform. Print it, stick it on your signage, and you're capturing leads. There's no app for the visitor to download, no complicated setup, and no ongoing maintenance. It just works.

The QR code landing pages are mobile-optimised and branded to your development, so they look professional and load instantly.

One more source, one pipeline

QR code leads land in the same pipeline as your web enquiries, agent submissions, and portal referrals. Everything in one place, with full visibility over which sources are driving real interest.